Alternative Flooring Natural Carpets

Product Range

Special Offers
Abingdon Flooring
- Stainfree Collection
- Wilton Royal Collection
- Love Story Collection
- SoftStep Collection
- Carpet Tiles
Adam Carpets
- Boulevard
- Castlemead Twist
- Castlemead Velvet Stripe
- Catherine
- Fine Worcester Twist
- Inspirations
- Kasbah Stripe
- Kasbah Twist
- Revelation
- Rustic Berber
- Sylvan Shadows
- Wyre Forest
- Pure Brit
- Deckchair
- Flare
- Pinstripe
- Panache
- Pure Brit Supreme
Alternative Flooring
- Wool Carpets
- Natural Carpets
- Quirky B Patterned Carpets
- Faux Carpets
- Striped Carpets
- Runners
Asiatic Rugs
- Classic Heritage Collection
- Contemporary Home Collection
- Modern Wool Collection
- Fashion Floors Collection
- Natural Weaves Collection
- Easy Living Collection
- Hides And Sheepskin Collection
- Katherine Carnaby Collection
Associated Weavers
- Bellaire
- California Dreams
- Gladiator
- Island Weave
- Promenade
- Sedna | Associated Weavers
- Sophistication
- Stainaway Harvest Heathers
- Stainaway Tweed
- Stainguard Harvest Heathers
- Temptation
- Tuftex Twist
- Fundamentals Collection
- Invictus Collection
- iSense Collection
- Vivendi Collection
- Ultimate Harvest Heathers
- Camden | Associated Weavers
- Playroom Carpets
Balta Carpets
- Leonis Range
- Satino Range
- StainSafe Range
- X-tron Range
- Wild Luxury Range
- Ascot
- Athena
- Avondale
- Balta Canterbury
- Corsa
- Amarante
- Amaryllis
- Arcadia
- Carinthia
- Chatsworth
- Chelsea Wiltax
- Dunvegan Castle
- Endless Charm
- Endless Charm Heathers
- Fortuna
- Gala and Stripes
- Glendevon
- Hampton Bays
- Heritage Exquisite
- Kali
- Kensington Heathers
- Kesari
- Kings Court
- Lansdowne
- Leonis Newport
- Moorland Twist & Stripes
- New Bahia
- Noble Dreams
- Noble Heathers
- Provincetown
- Pure Delight
- Riverdale Twist
- Satino Azure
- Satino Casanova
- Satino Exquisite
- Satino Finesse
- Satino Romantica
- Satino Royale
- Savage Abundance
- Sensit Heathers
- Shaggy Exclusive
- Soft Noble and Stripes
- Splendid Saxony and Stripes
- Stainsafe Impression
- Stainsafe Heritage Heathers Elite
- Stainsafe Heritage Heathers Luxury
- Stainsafe Shepherd Twist
- The Noble Collection and Stripes
- The Ultimate Noble
- Traffic
- Tynedale Twist
- Vivid Opulence
- Warwick Castle
- Mayburgh
Basix Flooring
Beauflor Flooring
- Click Vinyl Planks
- Comfort
- GlueDown Vinyl Planks
- Power
Brink and Campman
- Branded Collaborations
- Original Collections
Brintons Carpets
- Abbeyglen
- Abbotsford
- Bell Twist
- City Plaids
- Classic Florals Nouveau
- The Country Life Collection
- Fresco
- Laura Ashley Collection
- Marrakesh Naturals
- Perpetual Textures
- Renaissance
- Renaissance Classics
- Royal Marquis Collection
- The Velvet Collection
- Timorous Beasties Collection
Brockway Carpets
- Brockway Carpets Beachcomber
- Brockway Carpets Cotswolds
- Brockway Carpets Dimensions Heathers 40oz
- Brockway Carpets Dimensions Heathers 50oz
- Brockway Carpets Dimensions Plain 40oz
- Brockway Carpets Dimensions Plain 50oz
- Brockway Carpets Elements
- Brockway Carpets Galloway
- Brockway Carpets Gatsby
- Brockway Carpets Heathcote
- Brockway Carpets Lakeland Herdwick
- Brockway Carpets Lakeland Herdwick Loop
- Brockway Carpets Lakeland Herdwick Twist
- Brockway Carpets Lakeland Herdwick Weave
- Brockway Carpets Lingdale
- Brockway Carpets Lingdale Elite
- Brockway Carpets Natural Tweed
- Brockway Carpets Orion Twist 42oz
- Brockway Carpets Orion Twist Major 60oz
- Brockway Carpets Padstow
- Brockway Carpets Portofino
- Brockway Carpets Rare Breeds
- Brockway Carpets Rare Breeds Loop
- Brockway Carpets Salcombe
- Brockway Carpets Serenity
- Brockway Carpets Solar
Cormar Carpets
- Easy Clean Twist
- Soft Deep Pile
- Wool Twist
- Wool Loop
Crucial Trading
- Coir
- Jute
- Seagrass
- Sisal
- Wool
- Sisool
Clarendon Carpets
- Wool Mix Naturals
- Wool Twist Carpets
- Easycare Anti-Stain Carpets
Elements of London
- Elements of London Africa
- Elements of London Bruges
- Elements of London Capri
- Elements of London Havana
- Elements of London Kansas
- Elements of London Manhattan Collection Broadway
- Elements of London Manhattan Collection Times Square
- Elements of London Manhattan Collection Wall Street
- Elements of London Roma
- Elements of London Scenario
- Elements of London Serenade
- Elements of London Serenity
- Elements of London Symphony
- Elements of London Synergy
- Elements of London Verdi
- Elements of London Vivaldi
Fibre Flooring
- Natural Carpets
- Wool Carpets
Gaskell Wool Rich Carpets
- Battersea
- Camden
- Dulwich
- Highgate
- Marble Arch
- Westminster
- Wembley
- Blackfriars
- Finchley
- Wimbledon
- Holland Park
- Richmond
- Fulham
- Rusticana
- Hadleigh
- Marylebone
Hammer Carpets
- Jacs
- Natural Lines
- Natural Weave
- Supreme Boucle
- Memphis
- Skagen
- Sloane Square
Hugh Mackay Carpets
- Axminster
- Hassle Free
- Tufted
ITC Natural Luxury Flooring
- ITC Natural Luxury Flooring | Area Rugs
- ITC Natural Luxury Flooring | Broadloom carpets
Jacaranda Carpets and Rugs
- Agra
- Almora
- Arani
- Chatapur
- Almora
- Harrington
- Heyford
- Heavy Velvet
- Holcot
- Jaisalmer
- Jaspur
- Natural Weave Herringbone
- Natural Weave Square
- Rajgarh
- Rampur
- Ranilla
- Santushti
- Satara
- Sikkim
- Simla
Kersaint Cobb
- Kersaint Cobb Morocco Runners
- Kersaint Cobb Natural Collection
- Kersaint Cobb Wool Collection
Kingsmead Carpets
- Adore
- Amazing
- Anthology
- Artistry
- Artwork 45
- Artwork Special Edition Stripe
- Berber Seasons
- Berber Traditions
- Berber Trio
- Blaydon
- Bliss
- Devotion
- Epilogue
- Fantastic
- Fine Velvet
- Kaleidoscope
- Kaleidoscope Extra
- Manuscript
- Mineral
- Natural Rib
- New Ayrshire
- New Berber Attraction
- New Hockley
- New Majesty
- Peerless
- Pennine Twist
- Prologue
- Serenity
- Shades Of Grey Loop
- Shades Of Grey Stripe
- Shades Of Grey Twist
- Signature Twist
- Stoddard Natural World
- Stoddard Suffolk Berber
- Stoddard Templeton
- Stoddard Templeton Design
- Stoddard Velluto Lusso
- Stoddard Velluto Contrato
- Superb
- Temple Twist
- Temptation
- Tranquility
- Vitronic Berber
- Vitronic Plains
- Weald Park
- Wonderful
- Awesome Bronze
- Awesome Silver
- Awesome Gold
Lano Carpets
- Bamboo Touch
- Divine
- Fairfield Supreme
- Pembridge Heathers
- Soft Reflection
- Star Twist Elite
- Startwist Supreme
Louis de Poortere
- Mad Men Griff Collection
- The Fading World Medallion Collection
- Atlantic Streaks
- Mad Men Cracks Collection
- Mad Men Jacob's Ladder Collection
- Antiquarian Antique Bakhtiari Collection
- Antiquarian Antique Heriz Collection
- The Monetti Collection
- Da Mosto collection
- Gallery Collection
- Vintage Multi Collection
- Antiquarian Antique Hadschlu Collection
- Fading World Babylon Collection
- The Kilim Collection
- The Ushak Collection
- The Sari collection
- Fading World Generation Collection
- The Waves Collection
- The Christian Fischbacher rug collection
- The Di Venezia Collection
Mayfield Carpets
- Performance
- Paradise
- Flair
Manx Tomkinson Carpets
- Allure Manx Tomkinson
- Essential Wool Collection
- Easy Living Collection
- Tomkinson Plains
Moduleo Flooring
- Moduleo Moods
- Moduleo Impress
- Moduleo Select
- Moduleo Transform
Penthouse Carpets
- Esprit Nouveau Collection
- Carlton 36oz
- Carlton 42oz
- Colorado 45oz - NEW
- Colorado 55oz - NEW
- Cumbrian Twist 40oz
- Cumbrian Twist 50oz
- New Pentwist 40oz
- New Pentwist 50oz
- Vermont 40oz
- Vermont 50oz
- Vermont 60oz
- Shoreline 40oz
- Shoreline 50oz
- Springtime 40oz
- Springtime 50oz
- Stateside 40oz
- Stateside 50oz
- Wentworth 40oz
- Wentworth 50oz
- Quartz Collection
- Prism Collection
- Super Maxim Collection
- Crofter 50oz - NEW
- Crofter 40oz - NEW
- Penthouse Carpets Seasons
Quick-Step Laminate Flooring
Quick-Step Wood Flooring
- Massimo
- Intenso
- Castello
- Variano
- Compact
- Palazzo
- Imperio
Riviera Home
- Allure
- Peak Ben Nevis
- Burford
- Capri
- Chartwell
- City Lights
- Cranbourne
- Florence
- The Nature Collection – Forest
- Hampstead
- Impressions
- The Nature Collection – Lake
- Luxure
- Milano
- The Nature Collection – Mountain
- Quantum
- Rustic Croft
- Peak-Scafell
- Peak-Snowdon
- Tetbury
- Verona
- Witney
- Grand Piazza
- Royalty
Telenzo Carpets
- Bakerloo
- Barbican
- Burford Bridge
- Centre Point
- Chelsea
- Diversity
- Greenwich
- King’s Cross
- London Bridge
- Mainline
- Paddington
- Windsor
- Primrose Hill
- Eton
- Hoxton
- Breeze
- Cloud
- Cormo
- Rya
- Twister
- Whisper
Ted Todd Wood Flooring
Thomas Witter Carpets
- Thomas Witter Accolade 40oz
- Thomas Witter Accolade 55oz
- Thomas Witter Empire Twist Supreme 40oz
- Thomas Witter Empire Twist Elite 50oz
- Thomas Witter Innovation 50oz
- Thomas Witter Innovation 60oz
- Thomas Witter Urban Collection
Tuscan Flooring
- Vintage Classic
- Forte
- Grande
- Modelli
- Strato Classic
- Strato Warm
- Terreno
Ulster Carpets
- Anatolia
- Athenia
- Blossom
- Boho Collection
- Braeburn
- Country House Collection
- Glenavy
- Glendun
- Glenmoy
- Grange Wilton
- Natural Choice Axminster
- Natural Choice Plains
- Open Spaces
- Open Spaces Laneve
- Sheriden
- Tazmin
- The Mix
- Ulster Velvet
- York Wilton
- HΛBITÜS - New Collection
- Watercolours
- Terræn
- Fusion
Victoria Carpets
- Victoria Carpets
- Victoria Carpets Aura
- Victoria Carpets Habberley
- Victoria Carpets Natural Co-ordinates
- Victoria Carpets Royal Victoria 45oz
- Victoria Carpets Royal Victoria 60oz
- Victoria Carpets Sisal Weave
- Victoria Carpets Strathmore 45oz
- Victoria Carpets Strathmore 55oz
- Victoria Carpets Tudor Twist 40oz
- Victoria Carpets Tudor Twist 50oz
- Victoria Carpets Tudor Twist 60oz
- Victoria Carpets Tudor Twist Stripe
- Victoria Carpets Navan Velvet 34oz
- Victoria Carpets Easicare Heartland
- Victoria Carpets Luxuria Velvet
- Victoria Carpets Freedom
- Victoria Carpets Freedom Xtra
- Victoria Carpets Frontier
- Victoria Carpets First Impressions
- Victoria Carpets Ultimate Impressions
- Victoria Carpets EasiCare Heartland Heathers
- Victoria Carpets Easicare Heartland Ultra
- Victoria Carpets Burford Twist Super 40oz
- Victoria Carpets Burford Twist Elite 50oz
- Victoria Carpets Tudor Twist Regal
- Victoria Carpets Tudor Twist Classic
- Victoria Carpets Royal Velvet
V4 Wood Flooring
- V4 Wood Flooring Alpine Lock
- V4 Wood Flooring Aurora Flame
- V4 Wood Flooring Deco
- V4 Wood Flooring Heritage
- V4 Wood Flooring Zig Zag Herringbone
- V4 Wood Flooring Chevron
Westex Carpets
- Exquisite Velvet Collection
- Natural Loop Collection
- Silken Velvet Collection
- Pure Luxury Collection
- Ultima Twist Collection
- Westend Velvet Collection
Wool Loop Pile Collection
- Grand Nature
- Javan Loop and Stripe
- Cottage Berber
- New Rustic Weave
- New Rustic Berber
Woodpecker Wood Flooring
- Woodpecker Wood Flooring Berkeley
- Woodpecker Wood Flooring Chepstow
- Woodpecker Wood Flooring Goodrich
- Woodpecker Wood Flooring York
- Woodpecker Wood Flooring Salcombe
- Woodpecker Wood Flooring Harlech
Rols Carpets
- Rols Carpets Luna
- Rols Carpets Annabelle
- Rols Carpets Carla Herringbone
- Rols Carpets Carla Houndstooth
- Carla Greek Key
- Corfu
- Diana Greek Key
Stainfree Collection
- Amphora Collection
- Centicus Collection

Mailing List

Make an architectural statement with this extensive natural flooring collection. Choose from seagrass, sisal, coir and jute fibres and make stunning natural fibre rugs and runners. Invite a world of monsoon-grown grasses, Goan beaches and coconut husks into your home. Natural carpets and rugs look stylish, smart and contemporary.

Please call 0808 168 0555 for the best price on all Alternative Flooring products.

Coir Collection

Full of natural goodness, coir comes crafted from Indian coconut husk fibres softened in sea water. Hearty and homely, rich and resilient, coir is husky, fibrous and tactile. Lay it wall-to-wall for a golden sense of well being.
Jute Collection

Hand-harvested from the tiliaceae plant and soft as Goan sand, jute's as natural and uplifting as golden sunshine. Soft and silken in tight bouclé or herringbone, it's ideal for relaxing rooms in broadloom.
No Bother Sisal Collection

Whats different? On the top the same as Alternative Flooring's other sisal carpet collection, but underneath (the backing) it's hessian - so these sisal carpets can be traditionally fitted for a more natural vibe.
Seagrass Collection

Grown in coastal meadows on the banks of Vietnamese rivers, Seagrass is as textural and tropical as it gets. Effortlessly uplifting in relaxing rooms, seagrass weaves light into everyday life as wall-to-wall carpet.
Sisal Collection

Sisal carpets are versatile and hard wearing and ideal for living rooms, halls and as stair carpet. Choose from textured chunky sisal or fine sisal which are intricate and softly tactile. Make your home your most exotic destination yet.

Coir Collection

Jute Collection

No Bother Sisal Collection

Seagrass Collection

Sisal Collection