Alternative Flooring Natural Carpets

Product Range

Special Offers
Abingdon Flooring
- Stainfree Collection
- Wilton Royal Collection
- Love Story Collection
- SoftStep Collection
- Carpet Tiles
Adam Carpets
- Boulevard
- Castlemead Twist
- Castlemead Velvet Stripe
- Catherine
- Fine Upland Twist
- Fine Worcester Twist
- Florentine
- Inspirations
- Kasbah Stripe
- Kasbah Twist
- Revelation
- Rustic Berber
- Sylvan Shadows
- Wyre Forest
- Pure Brit
- Deckchair
- Flare
- Pinstripe
- Panache
- Pure Brit Supreme
Alternative Flooring
- Wool Carpets
- Natural Carpets
- Quirky B Patterned Carpets
- Faux Carpets
- Striped Carpets
- Runners
Asiatic Rugs
- Classic Heritage Collection
- Contemporary Home Collection
- Modern Wool Collection
- Fashion Floors Collection
- Natural Weaves Collection
- Easy Living Collection
Associated Weavers
- Bellaire
- Briar Twist
- California Dreams
- Denby Twist
- Gladiator
- Illusion
- Island Weave
- Panama
- Promenade
- Sedna | Associated Weavers
- Sophistication
- Stainaway Harvest Heathers
- Stainaway Tweed
- Stainguard Harvest Heathers
- Temptation
- Tuftex Twist
- Fundamentals Collection
- Invictus Collection
- iSense Collection
- Vivendi Collection
- Ultimate Harvest Heathers
- Camden | Associated Weavers
- Playroom Carpets
Balta Carpets
- Ascot
- Avondale
- Canterbury
- Chatsworth
- Athena
- Fortuna
- Glendevon
- Satino Collection
- StainSafe Leonis Collection
- X-tron
- Wild Luxury
Basix Flooring
Beauflor Flooring
- Click Vinyl Planks
- Comfort
- GlueDown Vinyl Planks
- Power
Brink and Campman
- Branded Collaborations
- Original Collections
Brintons Carpets
- Bell Twist
- The Velvet Collection
- Timorous Beasties Collection
- Laura Ashley Collection
- Pure Living
- Renaissance Classics
- City Plaids
- Abbeyglen
- Abbotsford
- Fresco
- Renaissance
- Royal Marquis Collection
Brockway Carpets
- Brockway Carpets Beachcomber
- Brockway Carpets Dimensions Heathers 40oz
- Brockway Carpets Dimensions Heathers 50oz
- Brockway Carpets Dimensions Opulence 60oz
- Brockway Carpets Dimensions Plain 40oz
- Brockway Carpets Dimensions Plain 50oz
- Brockway Carpets Galloway
- Brockway Carpets Heathcote
- Brockway Carpets Lakeland Herdwick
- Brockway Carpets Lakeland Herdwick Loop
- Brockway Carpets Lakeland Herdwick Twist
- Brockway Carpets Lakeland Herdwick Weave
- Brockway Carpets Lingdale
- Brockway Carpets Lingdale Elite
- Brockway Carpets Natural Tweed
- Brockway Carpets Orion Twist 42oz
- Brockway Carpets Orion Twist Major 60oz
- Brockway Carpets Padstow
- Brockway Carpets Portofino
- Brockway Carpets Rare Breeds
- Brockway Carpets Rare Breeds Loop
- Brockway Carpets Solar
Cormar Carpets
- Easy Clean Twist
- Soft Deep Pile
- Wool Twist
- Wool Loop
Crucial Trading
- Coir
- Jute
- Seagrass
- Sisal
- Wool
- Sisool
Clarendon Carpets
- Wool Mix Naturals
- Wool Twist Carpets
- Easycare Anti-Stain Carpets
Elements of London
- Elements of London Manhattan Collection Broadway
- Elements of London Bruges
- Elements of London Capri
- Elements of London Havana
- Elements of London Kansas
- Elements of London Roma
- Elements of London Scenario
Flair Rugs
- Contemporary
- Shaggy
- Plains
- Flatweave
- Traditional
- Flair Kids
Fibre Flooring
- Natural Carpets
- Wool Carpets
Gaskell Wool Rich Carpets
- Battersea
- Camden
- Dulwich
- Highgate
- Marble Arch
- Westminster
- Wembley
- Blackfriars
- Finchley
- Wimbledon
- Holland Park
- Richmond
- Fulham
- Rusticana
Hammer Carpets
- Jacs
- Natural Line
- Natural Weave
- Supreme Boucle
- Memphis
- Skagen
- Sloane Square
- Scandic Weave
Himalaya Carpets
- Ashley
- Athena
- Fujian Wave
- Fujian Stripe
- Milano
- Parkside
- Proto
- Proto Stripe
- Sardinia
- Torino
- Villanova
Hugh Mackay Carpets
- Axminster
- Hassle Free
- Tufted
- Hand Made
ITC Natural Luxury Flooring
- ITC Natural Luxury Flooring | Area Rugs
- ITC Natural Luxury Flooring | Broadloom carpets
Jacaranda Carpets and Rugs
- Agra
- Almora
- Arani
- Bilpar
- Chatapur
- Almora
- Harrington
- Heyford
- Heavy Velvet
- Holcot
- Jaisalmer
- Jaspur
- Natural Weave Herringbone
- Natural Weave Square
- Rajgarh
- Rampur
- Ranilla
- Santushti
- Satara
- Sikkim
- Simla
Kersaint Cobb
- Kersaint Cobb Wood Flooring
- Kersaint Cobb Morocco Runners
- Kersaint Cobb Natural Collection
- Kersaint Cobb Wool Collection
Kingsmead Carpets
- Anthology
- Adore
- Amazing
- Artwork
- Artwork Stripe
- Awesome Collection
- Berber Attraction
- Berber Seasons
- Berber Traditions
- Berber Trio
- Blaydon
- Brecon
- Bliss
- Devotion
- Dumfries
- Elegant
- Epilogue
- Fantastic
- Fine Velvet
- Kaleidoscope Extra
- Manuscript
- Mineral
- New Ayrshire
- New Majesty
- New Hockley
- New Berber Elite
- New Berber Style
- Peerless
- Pennine Twist
- Prologue
- Remarkable
- Shades Of Grey Loop
- Shades Of Grey Stripe
- Shades Of Grey Twist
- Snowdonia
- Stoddard Natural World
- Stoddard Suffolk Berber
- Stoddard Templeton
- Stoddard Templeton Design
- Stoddard Velluto Lusso
- Stoddard Velluto Contrato
- Serenity
- Signature Twist
- Superb
- Temple Twist
- Tremendous
- Tweedy
- Vitronic Plains
- Vitronic Berber
- Weald Park
- Wonderful
- Tranquility
Lano Carpets
- Divine
- Fairfield Supreme
- Pembridge Heathers
- Soft Reflection
- Star Twist Elite
- Startwist Supreme
Mayfield Carpets
- Performance
- Paradise
- Flair
Manx Tomkinson Carpets
- Luxurious Wool Collection
- Easy Living Man-made Collection
Moduleo Flooring
- Moduleo Moods
- Moduleo Impress
- Moduleo Select
- Moduleo Transform
Penthouse Carpets
- Esprit Nouveau Collection
- Carlton 36oz
- Carlton 42oz
- Colorado 45oz - NEW
- Colorado 55oz - NEW
- Cumbrian Twist 40oz
- Cumbrian Twist 50oz
- New Pentwist 40oz
- New Pentwist 50oz
- Vermont 40oz
- Vermont 50oz
- Vermont 60oz
- Shoreline 40oz
- Shoreline 50oz
- Springtime 40oz
- Springtime 50oz
- Stateside 40oz
- Stateside 50oz
- Wentworth 40oz
- Wentworth 50oz
- Quartz Collection
- Prism Collection
- Super Maxim Collection
- Crofter 50oz - NEW
- Crofter 40oz - NEW
Quick-Step Laminate Flooring
Quick-Step Wood Flooring
- Massimo
- Intenso
- Castello
- Variano
- Compact
- Palazzo
- Imperio
Riviera Home
- Stowe
- Burford
- Carnaby Street
- Tetbury
- Sloane
- Rustic Croft
- Florence
- Milano
- Cranbourne
- Luxure
- Chartwell
- The Nature Collection – Mountain
- The Nature Collection – Lake
- The Nature Collection – Forest
- Capri
- City Lights
- Verona
- Allure
- Brilliance
- Impressions
- Peak-Ben Nevis
- Peak-Scafell
- Peak-Snowdon
- Quantum
- Reflections
- Witney
Telenzo Carpets
- Bakerloo
- Barbican
- Burford Bridge
- Centre Point
- Chelsea
- Diversity
- Greenwich
- King’s Cross
- London Bridge
- Mainline
- Paddington
- Piccadilly
- Windsor
- Primrose Hill
- Eton
- Hoxton
- Breeze
- Cloud
- Cormo
- Rya
- Twister
- Whisper
Ted Todd Wood Flooring
Thomas Witter Carpets
- Thomas Witter Accolade 40oz
- Thomas Witter Accolade 55oz
- Thomas Witter Empire Twist Supreme 40oz
- Thomas Witter Empire Twist Elite 50oz
- Thomas Witter Innovation 50oz
- Thomas Witter Innovation 60oz
- Thomas Witter Urban Collection
Tuscan Flooring
- Vintage
- Forte
- Grande
- Modelli
- Strato Classic
- Strato Warm
- Terreno
- Vintage Ravine
Ulster Carpets
- Anatolia
- Athenia
- Blossom
- Boho Collection
- Braeburn
- Country House Collection
- Glenavy
- Glendun
- Glenmoy
- Grange Wilton
- Natural Choice Axminster
- Natural Choice Plains
- Open Spaces
- Open Spaces Laneve
- Sheriden
- Tazmin
- The Mix
- Ulster Velvet
- York Wilton
- HΛBITÜS - New Collection
- Watercolours
- Terræn
- Fusion
Victoria Carpets
- Victoria Carpets
V4 Wood Flooring
- V4 Wood Flooring Alpine Lock
- V4 Wood Flooring Aurora Flame
- V4 Wood Flooring Deco
- V4 Wood Flooring Heritage
- V4 Wood Flooring Zig Zag Herringbone
- V4 Wood Flooring Chevron
Westex Carpets
- Exquisite Velvet Collection
- Natural Loop Collection
- Silken Velvet Collection
- Pure Luxury Collection
- Ultima Twist Collection
- Westend Velvet Collection
Wool Loop Pile Collection
- Grand Nature
- Javan Loop and Stripe
- Hampstead Basket and Weave
- Cottage Berber
- New Rustic Weave
- New Rustic Berber
Woodpecker Wood Flooring
- Woodpecker Wood Flooring Berkeley
- Woodpecker Wood Flooring Chepstow
- Woodpecker Wood Flooring Goodrich
- Woodpecker Wood Flooring York
- Woodpecker Wood Flooring Salcombe
- Woodpecker Wood Flooring Harlech
Rols Carpets
- Rols Carpets Luna
- Rols Carpets Annabelle
- Rols Carpets Carla Herringbone
- Rols Carpets Carla Houndstooth
- Carla Greek Key
- Corfu
- Diana Greek Key
Stainfree Collection
- Amphora Collection
- Centicus Collection

Mailing List

Make an architectural statement with this extensive natural flooring collection. Choose from seagrass, sisal, coir and jute fibres and make stunning natural fibre rugs and runners. Invite a world of monsoon-grown grasses, Goan beaches and coconut husks into your home. Natural carpets and rugs look stylish, smart and contemporary.

Please call 0808 168 0555 for the best price on all Alternative Flooring products.

Coir Collection

Full of natural goodness, coir comes crafted from Indian coconut husk fibres softened in sea water. Hearty and homely, rich and resilient, coir is husky, fibrous and tactile. Lay it wall-to-wall for a golden sense of well being.
Jute Collection

Hand-harvested from the tiliaceae plant and soft as Goan sand, jute's as natural and uplifting as golden sunshine. Soft and silken in tight bouclé or herringbone, it's ideal for relaxing rooms in broadloom.
No Bother Sisal Collection

Whats different? On the top the same as Alternative Flooring's other sisal carpet collection, but underneath (the backing) it's hessian - so these sisal carpets can be traditionally fitted for a more natural vibe.
Seagrass Collection

Grown in coastal meadows on the banks of Vietnamese rivers, Seagrass is as textural and tropical as it gets. Effortlessly uplifting in relaxing rooms, seagrass weaves light into everyday life as wall-to-wall carpet.
Sisal Collection

Sisal carpets are versatile and hard wearing and ideal for living rooms, halls and as stair carpet. Choose from textured chunky sisal or fine sisal which are intricate and softly tactile. Make your home your most exotic destination yet.

Coir Collection

Jute Collection

No Bother Sisal Collection

Seagrass Collection

Sisal Collection